Industries we serve
Auction Houses, Art & Design Fairs, and Collections:
Tokenization and blockchain can help ensure authenticity, lifecycle tracking, residual payments, fractional ownership, integration with insurance, exchange, twinning, privacy and KYC concerns, collateralizing and investing previously unbanked assets, and overall security.
Fashion & Apparel:
In addition to many of the opportunities offered to Auction Houses, Art & Design Fairs, and Collections, tokenization and blockchain can help the Fashion & Apparel industries with supply chain management, sourcing, tracking environmental impact, integrating critical feedback and surrounding influencer network into asset tracking, brand monitoring and enhancement, interoperability, and dynamic pricing.
Fine Food & Beverages:
The Fine Food & Beverages industries are presented with many of the same opportunities available to Auction Houses, Art & Design Fairs, and Collections and Fashion & Apparel while also having the capacity to use tokenization and blockchain to support quality control, safety, and regulatory compliance. As adoption of new technology accelerates, the opportunity also exists to provide the ultimate consumer with a deeper record of what they consume.
Furniture & Design
Many of the opportunities of the previously discussed industries are also applicable to Furniture & Design. In addition, designers have the opportunity to capitalize on secondary market sales as well as IP protection through tokenization and blockchain.
Retail:
Similar to Auction Houses, Art & Design Fairs, and Collections, the retail industry takes goods produced by others and enhances their value through the retail environment and marketing initiatives. While tokenization and blockchain can benefit asset and customer tracking, it can also play a more novel role as part of experiences to inform the broader public about the value of new technologies in retail and beyond.
IoT, Appliances, and Smart Cities:
Tokenization and blockchain is just beginning to disrupt how IoT, Appliances, and Smart Cities operate through security protocols, communication between devices, and how these transactions are administered and recorded. This industry, however, lacks standardized protocols that could facilitate many of the opportunities relevant to the other industries that we serve.
Construction:
The construction industry has long faced a need to improve efficiency and sustainability. Tokenization and blockchain can not only improve supply chain management, but can help support integrated project delivery, contracting, liability, and administering a risk / reward structure fast and equitably. Through microtransactions across the lifecycle of a building project, this technology can help incentive efficiency and improve both quality, speed, and cost. At the same time, tokenization and blockchain can integrate with digital twin and IoT technology to provide a more holistic record of the building that can be handed off to the owner and used to track everything associated with the lifecycle of a building from energy consumption and maintenance to overall value.
Banking and Insurance:
Banking & Insurance have developed their own tokenization and blockchain solutions that are seeing increasingly broad adoption. As this occurs, they may face a need to market the use of these technologies more broadly, access a wider range of customers including previously unbanked individuals and organizations, achieve greater interoperability across the industry and between industries, and capitalize on banking previously unbanked assets.
Hotel and Tourism:
Tokenization and blockchain can be used to manage access to both physical and digital space through a ledger of how our world as a lived reality operates and how access is paid for and settled in real time. Such an opportunity would also benefit adjacent industries that operate real estate such as airports, theaters, and apartment buildings.
Games and Entertainment:
The video game & entertainment industry has been at the forefront of exploring the intersection between the digital and physical world. While early adopters of tokenization and blockchain, the industry faces many uncertainties around legal rights and jurisdiction resulting from new regulation. At the same time, the adoption of virtual and augmented reality presents new opportunities to capitalize on the intersection of digital and physical assets.
Artists:
Artists are presented with similar opportunities to designers and auction houses. They can utilize tokenization and blockchain to monetize their work and control rights and residuals. At the same time, they can use tokenization and blockchain conceptually as a means of creating a dialogue with art historical traditions. It can help them create a contractual framework for the maintenance of more ephemeral artwork without an explicit need for this artwork to be acquired by an institution. A range of legal challenges, however, exist and there is by no means a standardized approach.
Commodities:
From diamonds and gold to water and energy, the commodities industry is beginning to explore tokenization and blockchain as a means of establishing authenticity and tracking movement through a supply chain. A number of legal, regulatory, and jurisdictional challenges remain that will be essential to navigate as companies begin to implement new tokenization and blockchain solutions.
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